For those of you who are just starting, it may seem like I know a ton about this industry and it's because I do.
The way I learned it all so fast and can communicate it so fluidly on video is because of HOW I learned it.
This post is a little bit long and comprehensive, but smart business owners will read the entire post because they value information about how to get incredible results in their business.
Learn. Do. Teach. Lead.
Learn. Everything I know I learned in the EN products and if you've watched a lot of my videos, you'll be able to refresh your memory with the origin of the information when you get all in and go through the products.
Do. Executing the strategies I learned in the 15k formula gave me results that I could talk about in my marketing. Desirable results that people could achieve when they join me in empower network.
Teach. When you teach AS you learn... not only do you sound super smart and become your audience's "trusted advisor," you also re-remember the information, formulate the concepts into words, and hear/feel the words you say. This helps you understand the industry jargo, get a better grip on the fundamentals, and builds confidence.
That last part is super important because when you sell, you aren't selling a product, you are selling your confidence in the fact that the product will solve their problem.
Lead. What does it take to be a leader? Followers... Start leading now!
Picture of me infront of thousands of people in Seattle and on a livestream leading anyone looking to follow
How do you get here?
...and take massive action!!
All the top earners are great on video because they made enough videos to feel confident teaching valuable information. An interesting sidenote is that it also makes them great speakers!
Making videos the closest thing we have to actually having a conversation with someone... except it's better when it comes to conversations with prospects because it doesn't take your personal time.
That's why I don't prospect in my business. I only speak with people who come to me looking for help because I'm their "trusted advisor" when it comes to making money. That makes my job super easy!
Do you think you could sponsor more people in your business if you got questions like "Brian, how do I make money from home?"
If you're anything like me, you may be really nervous, insecure, and uncertain when you make your first video. When it comes to making videos, the thing that you're are going to have to accept is that you're going to suck and it's going to be stressful at first.
The first few I made were screen captures and when I finally worked up the courage to film my face talking, it took about 2 hours and 20 retakes to make a 2 minute video. I was rocking back and forth nervously, completely talking from a poorly rehearsed script, and just plain boring.
(If you look around on my different youtube channels you can still find that old video)
Once I made 20 or 30 videos, even if I didn't upload it, not only did all of the doubt and unwillingness go away... I surprised myself with how effortless I could communicate.
I'll also realized I learned the information 10x better. I understood the information 10x better... and most importantly, I could TEACH the information to HELP my target market solve their valuable problems... and I did it in a leveraged way.
I created a video, then got people to watch the video.
If you want to pitch someone on joining your opportunity, you need to start with telling them WHY you are doing it. What's the reason WHY you are in this weird ass industry. WHY are you bothering to do all this?
Diagram from Simon Sintek
When I first got started, I thought the reason WHY I was doing it was to make money and not have a boss. Turns out, money is just paper and it's more effective to talk about WHY I want that money... WHY I don't want a boss... WHY I believe I can actually live a life where I control my schedule, where I make decisions based on what I feel like doing instead of being constrained by time and money.
When you talk about WHY first and talk about what you believe in... and what you're working so diligently towards... then you will attract people who believe what you believe. They will trust you when you tell them HOW to achieve it and finally... WHAT it actually is.
Look at the golden circle again - In all your communication, you want to start with WHY and work from the inside out.
Turn that into a confident, inspired video, then get a bunch of people to watch that video. At the end of the video, tell them where they can learn more and tell them to put their email address in your capture page.
P.S. If it took you 5 years to reach complete freedom, would you go after it? Leave me a comment below, but if you're in Empower Network...
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